Alumni Style | Industry General Managers from BHI Disclose the Password to Career Advancement for You
Alumni directory becomes a list of industry leaders.
At 7:00 am in the hotel banquet hall, a manager dressed in a sharp suit is organizing high-end conference receptions in an orderly manner; At the same moment, in the brightly lit financial trading hall, an elite dressed in a suit and leather shoes is staring at the screen, quickly making a million RMB investment decision; In the bustling dining kitchen, an entrepreneurial alumnus is holding thermometers to strictly control the serving standards of every dish; In a wine cellar thousands of miles away, another alumnus is discussing a new product launch plan with the team. They may be busy in the hotel, finance, catering, and beverage industries, but they share the same identity: alumni of Beijing Hospitality Institute.
From campus to workplace, from BHI to the core of the industry, how do these general managers use the “key” given by BHI to open the ceiling of their careers? Today, we will reveal the growth trajectory of these managers “ produced by BHI”.
Industry Pioneer: Leading the Way in the Tide of the Times
Name: Yang Shasha (Class 2016, hotel management major)
Current position: General Manager of Wyndham Grand Qingdao
Through customer profiling reconstruction (focusing on the dual track of business tourists and holiday tourists ) and dynamic pricing strategy optimization, the overall occupancy rate of the region has been raised to over 95% within six months, with more than 25 days of full occupancy for six consecutive months.
Quote from Alumnus: “The essence of the hotel industry is a game of ‘detail control’ ---when every employee can anticipate guest needs, the ideal of fully booked rooms will naturally come true.”
Name: Yang Guang (Class 2014, hotel management major)
Current position: General Manager of CITIC Global Trade Co., Ltd. Beijing Branch
Deeply expand the business scope and actively promote the development of the company in core areas such as commodity spot trading. Under his leadership, the Beijing branch of the company participated in landmark events such as the signing of iron ore differential trade contracts, which promoted industrial development.
Quote from Alumnus: “Financial tools are wrenches, not flashy showmanship; The service entity is the bullseye, not a scenic detour. Rooted in the industry, innovation will not float in the sky.”
Name: Wang Hao (Class 2019, hotel management major)
Current position: General Manager of Atour Hotel Chengdu Dujiangyan Imix Park
Develop a strict employee training plan and invite senior experts in the industry to provide training on service skills, communication skills, and other aspects for employees. By conveying the service concept of “customer first” to employees through their practical actions, the hotel’s service quality has been significantly improved.
Quote from Alumnus: “Quality is the core competitiveness of a hotel.”
Name: Zhang Ying (Class 2022, hotel management major)
Current position: General Manager of Ji Hotel Tianjin Beichendao Subway Station
The key proposition during the preparation period is how to transform the brand concept of “moderate living” from drawings to details that customers can perceive. Zhang Ying has always adhered to the principle of “details are the brand,” repeatedly polishing every space design and item placement during the preparation process.
Quote from Alumnus: Quality is the core competitiveness of a hotel.
Entrepreneurial Newcomers: Breakers from 0 to 1
Name: Zhu Yanji (Class 2021, hotel management major)
Current position: General Manager of Operations and Restaurants at Beijing Chengtoutuo Catering Management Co., Ltd
The first challenge in the early stages of starting a new business is “how to make the brand break through in the homogenized catering market.” He didn’t follow popular items blindly, but returned to his original intention: to be a restaurant that “reminds people of the taste of home.” In the first month of opening, relying solely on word-of-mouth promotion, the average daily customer flow of the restaurant exceeded 500 people, and the ordering rate of signature dishes reached as high as 90%.
Quote from Alumnus: “There are no shortcuts in catering industry. Doing it well every day with dedication is the best path to start a new business.”
Name: Xue Jianxiong (Class 2013, hotel management major)
Current position: General Manager of Beijing Gaishi Hero Hotel Management Company
For more than ten years, he has been deeply cultivating Beijing’s characteristic hotpot, and with the concept of “adhering to tradition without losing its original flavor, integrating new ideas and being more down-to-earth,” developing the restaurant into a hotpot landmark with the “old Beijing soul” in the mouths of diners. By providing “local style” services, the restaurant has accumulated the friendship of neighbors throughout the street. Now, 60% of its customers are repetitive ones, and it has won the tittle of “Must Eat List of Beijing ” for three consecutive years.
Quote from Alumnus: “Catering entrepreneurship is not only a craft job, but also a conscience job.”
Name: Zhang Yameng (Class 2015, English major)
Current position: General Manager of Yunnan Dongya Nuoyue Trading Co., Ltd
She has been deeply cultivating entrepreneurship in the whisky field, from selective retail to single barrel customization, from tasting activities to cultural transmission, building a bridge between whisky and enthusiasts from a professional perspective. She has organized multiple immersive tasting events, accumulated thousands of loyal enthusiasts, and become the backbone of whiskey promotion in the region.
Quote from Alumnus: “The charm of whiskey lies not in the price tag, but in the time in the oak barrel, the aroma in the glass, and the temperature when people share it with each other.”
BHI Alumni shine brightly in their respective fields, which is not only a medal of their personal struggle, but also the fruit of BHI’s educational philosophy of “integrating knowledge and practice, applying knowledge in practice.” BHI injects cross-border thinking and management wisdom into students with an international perspective and practical teaching, enabling every BHI graduate to steer the tide of the times and become a pillar of the industry. In the future, BHI will continue to cultivate more elites and write a new chapter of education and dreams!
