BHI Honored with the Title of “Application-Oriented University of 2024 for Talent Employability Development” at the Sina & Weibo Education Gala
On December 18th, the Sina & Weibo Education Gala was grandly opened in Beijing. Keeping the theme of “The Power of Education,” the event of this year focused on hot topics such as quality education, family education, international education, and vocational education. Industry elites, scholars, university representatives, and well-known bloggers gathered to discuss the opportunities and challenges faced by the education industry in the era of technological transformation through speeches, forums, and other forms, envisioning the future of education.
After evaluation, Beijing Hospitality Institute (BHI) was awarded the title of “Application-Oriented University of 2024 for Talent Employability Development.” On behalf of BHI, Guo Ruihuan, Head of Business Development Department, and Sun Dongliang, Assistant Head of the Business Development Department and Director of Admission Office, attended the ceremony and received the award.
01. Reasons for Selection
Guo Ruihuan, Head of the Career Development Department (third from the left) received the award on behalf of BHI
High-Quality Employment
Beijing Hospitality Institute has established partnerships with leading enterprises in the hotel and service industries, such as Marriott Group—the world’s largest hotel group; Universal Studios Beijing, the largest universal theme park; NIO Auto, a new energy vehicle company; Weichai Power, one of the Fortune Global 500’s largest auto parts groups; China Merchants Bank; and SDIC Health, and all of them are the strategic partners of the school. BHI has signed internship and employment agreements with over 200 companies across 28 provinces and cities domestically, as well as in the USA, UAE, Singapore, and other regions, ensuring students’ internship and employment. Annually, approximately 800 graduates, with over 200 companies participating in campus recruitment fairs covering over 30 industries offering more than 2,000 positions, receive 3-5 employment offers each.
High-Level Corporate Recruitment on Campus
BHI provides comprehensive guidance for students’ internship and employment through various initiatives such as two-way internship selection fairs, recruitment activities, corporate campus presentations, top enterprise management trainee programs, alumni return recruitment, direct talks with senior executives, and on-site signing ceremonies, forming a robust employment support system.
For example, BHI is currently the college with the most alumni working at Universal Studios Beijing—over 60 alumni. Meanwhile, 17 alumni are employed at NIO, mainly in roles such as product experts, NIO advisors, delivery operations, and space operations, with customer relation positions being the most numerous; moreover, their salaries are highly competitive within the industry. It can be said that graduates from Beijing Hospitality Institute start their careers with high starting points, attractive remuneration, and fast promotion.
Unique Cultivation-Oriented Campus Culture
BHI has cultivated a professionalism-oriented campus culture, which is the cornerstone of the school’s development and the fertile ground for students’ development. BHI actively promotes the “5H” educational philosophy: Hand (practical skills), Head (brainpower), Heart (sincerity), Health (physical and mental well-being), and Happiness. 5H training has covered all the faculty and students of BHI comprehensively, guiding them to live, work and study in a healthy, happy, and balanced manner in BHI.
By enhancing moral cultivation, social responsibility, and self-management skills, students not only make academic progress but also develop an elegant, vibrant attitude towards life. This educational model promotes the all-round development and lifelong learning capabilities of students, helping them become societal pillars with a healthy mindset, right values, and positive life attitudes.
In the educational areas, BHI teachers and students consciously observe the Basic Conduct Standards and Etiquette and Teacher-Student Conduct Guidelines，dressing in formal Chinese or Western business attire to show respect for traditional Chinese culture and professionalism. BHI emphasizes cultivating students’ sense of ceremony: every time when there is a campus singing contest, new year gala, or scholarship award ceremony, students dress up and showcase their elegant demeanour. Through this unique “cultivation mode” campus culture, students improve personal etiquette, develop good mental spirit, and foster confidence by self-discipline, which promotes their proactive attitudes, fully unleashes their potential and increases their self-worth.
Students Attending Scholarship Award Ceremony in Splendid Attire
BHI currently has over 40 student clubs, adhering to the principle of “Work Hard, Play Harder,” which encourages students and faculty to develop at least one hobby and participate in at least one sport. BHI has organized thousands of student volunteers to participate in major international events such as the Belt and Road Forum for International Cooperation, APEC Summit, G20 Summit, Beijing Winter Olympics, and China Open. It is the only university sponsor of the China Open.
02. Interviews and Exchanges
Upon invitation from Sina Weibo, Mrs Guo Ruihuan and Mrs Sun Dongliang participated in a thematic interview titled “The Power of Education,” where they shared achievements of BHI in talent cultivation, campus culture, internship, employment, and educational ideals from multiple perspectives.
Original Educational Aspirations
Mrs Guo shared her original aspirations for engaging in higher education of hospitality management. She noted that with the rapid development of the tourism industry, the hotel and broader service sectors require a large influx of new talents. Vocational education plays a crucial role in one’s early career planning. BHI deeply understands the industry’s pain points and challenges for talent development, trying to foster industry-specific professionals. The unique talent cultivation model of BHI has profoundly attracted her. When she witnessed that some students reached top management positions in the industry as general mangers, just like what she once did, she truly feels proud.
Over 60% of the faculty of BHI are dual-qualified teachers with both academic and industry backgrounds. These teachers demonstrate high enthusiasm and professionalism. They provide attentive guidance during students’ internships with their rich experience and provide favorable support to students’ employment with their extensive industry resources. Overall, with the idea of cultivating talents for the hotel industry, they are committed to proving services for students and helping students to have smoother career paths in the future.
Mrs Guo Ruihuan pointed out particularly that hospitality management is professional field with huge potentials.This major can not only cultivate professional talents for hotels, but also offer students more opportunities for their career development. Only those who have worked in the hotel industry and devoted themselves to education can find the sense of values and belonging. The responsibility of BHI teachers is to develop real talents with professional skills and qualities for the hotel industry, and this is the embodiment of common responsibility of BHI teachers.
Advice on Application
Mrs. Sun Dongliang shared admission tips with potential students and their parents, emphasizing that students should choose majors that suit themselves. For general undergraduate students, application-oriented majors are more suitable for them based on their scores in the college entrance examination. Hospitality management majors will be senior management personnel of hotels and pan-service industry, and will have more internship and employment opportunities to join top-tier companies of the industries, enjoying more opportunities and better employment quality.
BHI’s leading talent training model in the world, employment placement with major companies, overseas study options, and innovative educational philosophy can really help students develop and succeed.
